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Five tips in designing infographics for social media

Use visual data to disintegrate complex subjects

Smaller corporations appear to have an easy time creating simple infographics ideas than larger firms when attracting customers. Instead of creating very long explanations filled with subject jargon, consider making a simple infographics flowcharts which prompt readers to ask themselves simple questions. Visual content explains complex subjects, describe trends and stay within regulations in some jurisdictions. Readers also consider visual data more engaging.

Use quick snapshots as a teaser for long form content.

You don’t need to keep your infographic content the main event that is discussing on social media and giving out all the information at the same time. Social networks cherish short and precise content. Therefore, create smaller images depicting your contents key points. Use the images to introduce the entire content (located on your blog) to the social network. This maneuver has two associated benefits; it increases traffic on your website and allows you to easily share the information regardless of tough social media image guidelines. Long infographic posts look bad on Twitter and Facebook. Therefore, uncluttered images with minimal text can do the trick.

Keep Your Content Youthful and evergreen to Use It Longer

Ensure that your visuals don’t go stale in a short time. This can be especially important if you are on a stringent budget or if you just don’t have resources to keep creating new content every time. After using modern infographics designs and evergreen topics, your content can be shared many times for a longer time, spanning several years. For instance, an infographic about Christmas decoration can be used every December of a passing year. One thing though, just because your visual content is long lasting doesn’t mean they can always be timely.

Keep your infographics as simple as possible

They don’t need to be complex. Creating small shareable infographics dedicated for social media doesn’t even need a team of graphic designers. The least you need to do is to check some infographics hashtags on Instagram. You will see many examples of simple visuals having amassed a lot of shares, engagements, and likes. For instance, one of the most liked and shared graphic on Instagram consist of check marks drawn on a jacket. However, ensure they are relevant and presentable.

Do not attempt to fit a single infographic into many social media channels

One reason why people sign up with different social networks is that each network has something different to offer. LinkedIn is for professionals while Instagram is for photo sharing. Since the platforms have different audiences, your content should be different as well. Your clients on Facebook will interact with your visual content differently with those on twitter. The tile formats on some platforms such as Pinterest is different thus affecting rendering and ease of visualization of images. But Facebook and Twitter are somewhat amicable since all you need is an image and an engaging tidbit to direct traffic to your blog. The Instagram audience, on the other hand, engages mostly within an app.

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